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At Benchmark Labs, we strive for excellence. Our group consists of three labs: Creative, Animation and Tech. Our unifying force is our commitment to making ideas work!

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To promote progress through research & development, making innovative ideas work to bring breakthrough results.
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We use the full scope of our diverse resources to make a positive difference by transforming ideas into innovative solutions to enrich people’s lives.
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Founder & CEO Mohamed Hammad’s entrepreneurial spirit has been evident since his establishment of the Benchmark advertising agency over a decade ago. His inspired leadership has enabled growth, leading to the formation of Benchmark Labs; today’s international group of companies, now offering a wide range of diverse capabilities.
Uncompromising and determined, he is passionate about getting the best out of people. His creative vision and energy drive the group to push the boundaries for greater achievements. Leading, motivating and connecting talents, he combines the strengths of our various labs to create the synergy it takes to make new ideas work!
His goal is to change lives for the better!
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  • 2007

    Benchmark was established with its first office in Jeddah.

  • 2010

    Tech Lab were established.

  • 2011

    The first generation of REVO technology was launched.

  • 2012

    The regional headquarters opened in Dubai.

  • 2013

    Our edutaining diabetic character Adel Sukkar was created.

  • 2014

    Two Guinness World Records were set during our events.

  • 2015

    Adel Sukkar was transformed into 3D animation.

  • 2016

    Beam our live event software came to life.

  • 2017

    Sipof.ink chatbot won 1st place in FB Middle East contest.
    “Talking Books” nominated for top 5 short films at Qomrah.

His goal is to change lives for the better!
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Benchmark was established with office in Cairo and Jeddah

2007

Tech Labs were established

2010

The first generation of Revo technology was launched

2011

The regional headquarters in Dubai was opened

2012

Our edutaining diabetic character Adel Sukkar was created

2013

3 Guinness World Records were set during

2014

Adel Sukkar was transformed into a 3d animation

2015

Beam our live events software came to life

2016

sip of Ink chatbot won the first place in FB Middle East contest. The talking books animation was nominated to top 5 short movies at Qomrah

2017

2007

Benchmark was established with office in Cairo and Jeddah

2010

Tech Labs were established

2011

The first generation of Revo technology was launched

2012

The regional headquarters in Dubai was opened

2013

Our edutaining diabetic character Adel Sukkar was created

2014

3 Guinness World Records were set during

2015

Adel Sukkar was transformed into a 3d animation

2016

Beam our live events software came to life

2017

sip of Ink chatbot won the first place in FB Middle East contest. The talking books animation was nominated to top 5 short movies at Qomrah

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Creating ideas to market brands, whether events, campaigns or digital communication, we combine creativity & cutting-edge technology.
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Making ideas move to move you, from conception to realization, using imagination, passion, and determination to create edutainment.
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Incubating & nurturing ideas that uses technology & software to solve real life problems.
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