Sep 2016 Whilst the digital world certainly isn’t about to replace face-to-face contact between physicians and medical reps (doctors still show a clear preference for this method of education), healthcare professionals are now referring to digital content more than ever before to supplement their knowledge when making decisions about drugs and disease management. “Let’s create more content!” I hear your …
Jan 2016 In the creative industry, it’s pretty fair to say that we’re all so busy working for our clients we rarely put the same efforts into our own business. We all know what we should be doing but don’t – at least not to the extent we do for our clients. Client work always takes priority – as it …
Nov 2015 Multichannel marketing (MCM) is a term used with increasing frequency around the board table but is it really understood? Over half of big pharma is disappointed with MCM According to a study carried out by Boston Consulting who questioned some of the world’s leading pharmaceutical organisations, results suggest that multichannel marketing (MCM) is not working for pharma as …
Sep 2015 The Middle East is currently attracting great attention from global pharmaceuticals that see an emerging opportunity in a population that is experiencing the effects of explosive industrial and economical wealth and development. This wealthy region is suffering a worrying increase in chronic health issues such as cardiovascular disease, obesity and diabetes on a massive scale. As a consequence, …
Sep 2015 It’s true what they say about me: I expect a lot from my team at BenchMark. I drive them hard. If you’re thinking about applying for a position at the most forward-thinking creative agency in the Middle East, you need to know what you’re letting yourself in for. BenchMark breaks the mould when it comes to pharmaceutical/Healthcare marketing. We’re …
May 2015 Eight years is a long time for some in the advertising industry – especially in the Middle East – but for BenchMark, which is celebrating its 8th anniversary this May, we are far from feeling our age; we’re in our prime. As an agency that started out strong from the start, thanks to our experience working client-side in pharma, BenchMark has …
May 2015 With the 2015 Cannes Lions Health Festival taking place next month in June, it puts the spotlight on creativity in the global healthcare communications industry. Historically, and still believed to be the case today by many, pharma has fallen behind when it comes to creativity in marketing but, with awards such as Cannes Lion now celebrating innovation in the industry, …
