Talking about the anti-marketing philosophy, one can’t go without mentioning the “Bad Ads” campaign by Benchmark Labs. The Bad Ads campaign literally embodies the anti-marketing concept, adding to it an Egyptian flare, tailoring it to highlight real-life situations and misconceptions in the Egyptian job market, specifically in the creative industry field.

Our controversial Egyptian campaign of eye-catching visuals and sarcastic copy powers on, as we target misconceptions about creative jobs. Benchmark decides to kill the myths in people’s minds about the “creative-agency-lifestyle”. Starting from “the fallacy” that creative freelancers should wake up at noon, and work totally at their ease! To the misconception that says, “Coming up with creative ideas is associated with chilling at Starbucks”.

Moving on to delusions about designers, account managers, art directors and even HR team members! Nothing is sacred with BAD ADS; which gets lots of engagement. See more BAD ADS.