Multichannel Marketing: Is It Working For Pharma?

Nov 2015 Multichannel marketing (MCM) is a term used with increasing frequency around the board table but is it really understood? Over half of big pharma is disappointed with MCM  According to a study carried out by Boston Consulting who questioned some of the world’s leading pharmaceutical organisations, results suggest that multichannel marketing (MCM) is not working for pharma as …

Whose job is it to be creative in healthcare marketing?

May 2015 With the 2015 Cannes Lions Health Festival taking place next month in June, it puts the spotlight on creativity in the global healthcare communications industry. Historically, and still believed to be the case today by many, pharma has fallen behind when it comes to creativity in marketing but, with awards such as Cannes Lion now celebrating innovation in the industry, …