Why Pharma Must Fully Embrace Digital in 2017

Sep 2016 Whilst the digital world certainly isn’t about to replace face-to-face contact between physicians and medical reps (doctors still show a clear preference for this method of education), healthcare professionals are now referring to digital content more than ever before to supplement their knowledge when making decisions about drugs and disease management. “Let’s create more content!” I hear your …

Multichannel Marketing: Is It Working For Pharma?

Nov 2015 Multichannel marketing (MCM) is a term used with increasing frequency around the board table but is it really understood? Over half of big pharma is disappointed with MCM  According to a study carried out by Boston Consulting who questioned some of the world’s leading pharmaceutical organisations, results suggest that multichannel marketing (MCM) is not working for pharma as …

Why Pharma Should Use Local Agencies In The Middle East

Sep 2015 The Middle East is currently attracting great attention from global pharmaceuticals that see an emerging opportunity in a population that is experiencing the effects of explosive industrial and economical wealth and development. This wealthy region is suffering a worrying increase in chronic health issues such as cardiovascular disease, obesity and diabetes on a massive scale. As a consequence, …